In this age of globalisation, while it is absolutely necessary for Essay

In this age of globalisation, while it is absolutely necessary for large listed companies in different countries to prepare fina - Essay Example It focuses on effective use of the resources in a dynamic and competitive environment. Therefore, management accounting is concerned with resource management for facilitating decision making in an organization in tune with the changes continuously taking place due to various factors which may be internal or external to the business. International Financial Reporting Standards have not been developed with a view to report management decision making or management control. However, changes in the technology sphere, especially information technology enabled development of Management Accounting Software involving complex analysis of the business situations for the purpose of making strategic management decisions. Globalization and liberalization of the economies calls for uniformity and standardization in various fields for easy dissemination of information. Therefore, the need for uniformity in management policies, procedures and methods of applications of management techniques will even tually lead to incorporation of management accounting in IFRS over a period of time. Evolution of standards The developments taking place in the businesses are accepted slowly and shaped up by the conventions followed in the society or country in the early stages. These principles undergo various judicial tests in the evolutionary process before passing through the legislature. Therefore translation of the management accounting concepts into International Financial Reporting Standards will take time, since management accounting is relatively new compared to financial accounting which has been followed by the business for many centuries. There are differences in its adoption even in the developed countries. For instance, â€Å"there are many major differences between IFRSs and the standards issued by FASB (USA), although efforts are underway to remove them to ensure convergence† (Banerjee, 2010, p. 685). For example, the practical considerations such as adoption of current val ue for the purpose of valuation of say, land or properties will be relevant in decision making process, whereas under GAAP it is required to be stated at historical cost in the financial reports. The transitional process from GAAP to IFRS in US is expected to begin in 2014. The adoption of Management accounting in developing countries is still restricted only to the larger companies. Therefore, accounting bodies of these countries are not in a hurry to push forward the cause of management accounting at this stage. The adoption of management accounting practices by an organization is a prerequisite for management accounting reports, and it will happen only when the benefits are appreciated at the company level and the cost of operating a suitable system in respect of collection and analysis of data is reasonable and consistent with the benefits derived. Impact of IAS and IFRS on Management Accounting Prochazka and Ilinitchi (n.d.) state â€Å"The implementation of IFRS into Czech le gislation has brought new quality to financial reporting. Due to their usefulness, IFRS infiltrate into management accounting systems. In fact, in many companies IFRS carry out (satisfy, meet) the function of internal management accounting (with some modification allowing better internal performance evaluation).† However, it is restricted to certain disclosures where information available from the financial accounts is not adequate. The level of integration of financial and management accoun

Perception of Beauty Essay Example for Free

Perception of Beauty Essay The term ‘beauty’ is used in multiple contexts. These can be divided into ‘inner beauty’, describing a goodness of personality, and ‘outer beauty’, concerned with aesthetic appearance. On the surface, disfigurement affects outer beauty, but it has been found that changes in appearance can cause anxiety, depression, grief, and a lowered self-esteem. These strongly affect a person’s disposition. Thus, defects in outer beauty can indirectly alter inner beauty. How do human beings decide who is attractive and who is not? Society is full of messages telling us what is beautiful, but what are those definitions based on? Do we consciously decide whom we are attracted to? The issue of beauty and how we define it has been studied for centuries. Scholars from all fields of study have searched for the formula for beauty. Darwin in his book â€Å"The Descent of Man† wrote, It is certainly not true that there is in the mind of man any universal standard of beauty with respect to the human body. It is however, possible that certain tastes in the course of time become inherited, though I have no evidence in favor of this belief. Beauty is an idea. Everybodys idea of beauty is unique. Beauty is a function of culture also. When ideas about beauty make powerful impacts, they can become beauty ideals. What is ideal beauty? We see it everywhere, from paintings, to magazines to TV. Douglas Yu of the University of East Anglia in Norwich, England, agrees. Its true by definition. Beauty is always judged by the receiver, he says. At the same time, he says in an email there is inter-observer concordance, a measure of objectivity, so that individual perceptions of beauty, factoring in other characteristics such as personality and intelligence, can often be aggregated to form a consensus opinion. Judgment of Beauty According to Kant, the judgment of beauty is different from cognitive or moral judgment because it is affected subjectively, that is, exclusively in reference to the person making the judgment. For a judgment to be truly â€Å"aesthetic†, rather than merely idiosyncratic, the person making the judgment must be adamant that their opinion be consensus. â€Å"A person who describes something as beautiful insists that everyone ought to give the object in question his approval and follow suit. Plato, one of the earliest philosophers to concern himself with beauty, defined it as a â€Å"property intrinsic in objects† which could be measured in â€Å"purity, integrity, harmony and perfection. † Media and Perception of Beauty Research shows that media play a dominant role in influencing females’ perceptions of the world around them, as well as helping them to define their sense of self. The media can definitely change our perception of beauty. It can indeed create a distortion in what a person considers to be ideal beauty or not. It is proven that those that are under the influence of media, either the TV or Print media may unsavorily change what is their idea of beauty by wanting to measure up the ideal or standard portrayed by the media. Another major influence on this centurys attitudes towards beauty was the growth of the film industry. For the first half of the century, all the major beauty icons were film actresses. It was a medium that allowed women who would have previously been overlooked to shine. For instance, the 19th century aversion to redheads was still in place as late as the 20s. It was that black-and-white medium that allowed Clara Bow to be the exception. However, stars such as Bette Davis and Katherine Turner who could not be described as â€Å"conventionally beautiful† invariably came from middle or upper class backgrounds. Beauty was an essential attribute for a working class woman to become successful in Hollywood. This period was also the beginning of the ties between the film and fashion industries, which would continue for decades to come. References Journal of Young Investigators Undergraduate, Peer-Reviewed Science Journal http://www. jyi. org/volumes/volume6/issue6/features/feng. html Utah Education Network  http://www.uen.org/Lessonplan/preview.cgi?LPid=4527

The presentation of language through texts

The presentation of language through texts Presenting language through texts Texts have been used in language classrooms for many years. There are many reasons for teachers using texts. Firstly, they use texts as a linguistic objects. Secondly, they use texts as vehicle for information. And for the last reason, they use texts as a springboard for production. So texts in language teaching have played the important role in language learning and teaching. The most effective texts in learning process are authentic materials. Leaning English through authentic materials will make the learners feel like the are in the a real language situations. The atmosphere of the classrooms are alive. Research studies on the use of authentic materials reveal that it can promote the students motivation, positive attitude, involvement and interest on the subject. There are several kinds of authentic materials which are audio, visual, printed materials and multimedia materials. The multimedia materials are involved audio, video and graphic presentations. All of these materials are applied for communicating specific dispatches in real situations. Authentic audio materials: Music, news and other audio materials available on the internet TV programming including movies, commercials, quiz shows, cartoons, news and weather Radio including ads, music and sales pitches Taped or eavesdropped conversations, such as one-sided phone conversations Meetings, talks Announcements in airports and stores Professionally audio-taped short stories and novels Authentic visual materials: Images and graphs available on the internet photographs painting and drawings, childrens artwork wordless street signs pictures from magazines, postcards, wordless picture books stamps x-rays coins and currency clocks phones Halloween masks and other holiday decorations Authentic printed materials: web based printed materials available on the internet newspapers including articles, movies reviews and advertisements, astrology columns, sports reports, obituary columns, advice columns, classified ads reports, obituary columns, advice columns, classified ads lyrics to song restaurant menus street signs food product labels such as cereal boxes, candy wrappers tourist information brochures university catalogs telephone books maps magazines including TV guides, comic books, catalogs greeting cards, letters grocery coupons and flyer pins or t-shirt with messages bus schedules mail including bills , missing children flyers and junk mail flyers, posters, billboards school notices forms including leases, tax forms, applications, medical history forms Authentic multimedia materials: TV, Video programmes of various kinds podcasting on the internet we based programes involving multimedia use There are criteria for teachers to consider for choosing the authentic materials for classroom use. Firstly, the interest of the students, the teacher has to ensure that the chosen materials suit the age, interest and background of the students. Secondly, the purpose of language learning, teachers must consider the information in the chosen materials are of value to the learners. Thirdly, the cultural appropriateness, some materials are produced on the basis of the native speakers, the learners might not familiar with the culture of the contexts. Thus, the teachers should carefully select the appropriate second language contexts. Fourthly, the language level, the group of students are different levels like beginner, intermediate or advanced students .because the authentic materials are not made to fit the learning purposes so the teachers must choose the kind of comprehensible input which is slightly difficult in order to sustain their motivation. Lastly, the quality of the materials may be concerned. The chosen texts must have the quality of the text organization and the appropriate picture use. In the same time, the teachers must attentively check for errors and spelling mistakes of the texts. Using authentic materials have great benefits or advantages, specially for the second language learners of English. A large number of evidences of research studies have revealed a wide range of advantages. Firstly, the learners will expose to a wide range of natural language. Next, the reality and the meaningful interactive are brought into classroom. Then, there is a connection between the classroom and the outside world. The teaching and assessment focus on the 4 skills which the facts of language are not included. Moreover, the important objective is not a memorization for the examination but for the communicative proposes. For the next reason, the authentic texts can help the teachers accessing the ready, available, attractive and inexpensive resources of the texts as well as bring the variety to the classroom activities. So, the students have opportunities to practice the skills learnt in the classroom in the outside world when they meet them in the real situations. Using the authentic materials also have some problems. Some kinds of materials may include difficult language and unusual vocabulary items which are not being used in the daily life basis. These kinds of problems cause a burden to the teachers. So to solve the problems, the teachers should carefully pick the authentic materials by using the above mentioned criteria. For instance, the notices, bottled labels and reservation forms are used for the lower level learners. Whereas, the advanced levels need more complex materials. Thornbury claimed that language always happens as text and not as isolated words and sentences Therefore, the basis of foreign language teaching is handling texts for both written and oral. There are three acronyms that have been used to describe texts. Texts based activities presented in the course book Information Technology are marking the statements as true or false, filling in the gaps in the statements, linking each pair of actions ( donating cause and effect ) by a time clause, matching the terms in table A with the statements in table B, making a list of the key features of the facility ( device ) students are reading about, matching the reviews of the facilities to their titles, writing a brief evaluation of the phenomenon you have read about ( at least by listing its good and bad points ), trying to guess the meaning of the given abbreviations, trying to paraphrase the statements, linking each set of sentences to make one sentence ( corresponding to the descriptions given in the text ), completing the forms to record the main details of the problem described in the text, working in pairs, studying the diagram to explain how facility works, putting the described events in sequence, finding words or phrases in the table whi ch mean what is given in the statements below. From my experience as a teacher, I have been teaching young learners, mostly in the Phatom 1-3 students. And I have used several kinds of authentic materials in my class. For example, I use English songs and nursery rhymes when I would like to present new language to my students for promoting the motivation and engagement in learning of my students. Then, I use many pictures to present the new vocabulary in order to promote a better understanding of the meanings of the words. Sometimes, I have them read their favorable books from the bookshelf, so they can choose what ever they like.

pirating goods :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pirating goods A man walks into a movie theater buys a ticket and takes his seat. He sits in the back row as not to disturb anyone with his large hat. The movie finishes and one hour later I’m watching the movie   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"God bless the INTERNET†   Ã‚  Ã‚  Ã‚  Ã‚  According to Hoovers online Business network more then 800 billion dollars was spent last year on Software, Music, Movies and games. Now that’s a lot of money. I’m going to show you how to download all those things that people spent 800 Billion dollars on last year for free.   Ã‚  Ã‚  Ã‚  Ã‚  I know about piracy because movies and other such copyrighted items seem to materialize in my possession.   Ã‚  Ã‚  Ã‚  Ã‚  Well you already know how the process begins if you want to find out how it gets to the internet and even how to get it for yourself and save money then listen on.   Ã‚  Ã‚  Ã‚  Ã‚  When that person got home he connected his video camera to a computer. Then he transferred the movie to his computer and the deed was done. All anyone would have to do now to get the movie was use a file sharing service similar to Napster and now they to have the movie. And if two people get the movie from each person who has it and the cycle continues everyone who wants that movie and knows about the process will have it. Sounds easy doesn’t it? Well it is.   Ã‚  Ã‚  Ã‚  Ã‚  File sharing has recently taken a new route with the addition of features, which allow us to not only share music, which we can still happily due, but also things like complete movies, pictures, and even programs. So anyone want the new windows operating system WINDOWS XP its their. I know because I have it. And the best part is if you know how to use Napster you know how to use these programs. Now the best WEB SITE for finding such programs is WWW.ZEROPAID.COM. There you will find about 26 different Napster like services, which can be used to download music, pictures and yes movies. Whether classics like Clockwork Orange or brand new releases like The Score (which I happen to have and a side not for those of you planning to watch it DON’T) no matter what it is your guaranteed to find it somewhere on the internet.   Ã‚  Ã‚  Ã‚  Ã‚  Once you have installed your program of choice I recommend WIN-MX I have found it the easiest to use and I find that it has one of the largest selections

Product and Service Classifications

Product and service classifications Products and services wide range, whether for personal use or business. Tangible, intangible. Depend on function they serve. Can be raw, unfinished or final goods.Generally classified depending on domestic use (final) or conducting business (further processes) Organization, person, place and idea (IS) marketing POOP Organization marketing – Activities to sell the org Create, change, maintain the attitudes and behavior s of target consumers toward an organization Business firms sponsor advertising campaigns to improve image or market themselves to publics and stakeholders.Helps to market for free in media and improve investment confidence and improve sales from getting publicity Person marketing – Used to build reputation of people – recognized/business people. Create, change, maintain attitudes towards specific people. Make use of well- known people to represent products to help them sell. Egg Big razors with Tended Miterwort a ka â€Å"the Beast† Skillful marketing can turn person's name into a powerhouse brand.Egg Donald Trump and his self- titled products. Place marketing – Create, change, maintain attitudes toward specific places from local to international. Places are competing against each other for tourism business. Egg Tomorrow land in Belgium and Pizza in Spain both well- known party places of the world. Ideas marketing and social marketing can be general or specific The diffusion of notions which help market a product or service.It is more than advertising, it encourages the broad range use of marketing tools = all marketing strategies Like advertising that Colgate toothpaste is number 1 Part of this marketing is social marketing – process of planning campaigns that influence individual's behavior toward helping a society's well- being using marketing tools – all marketing tools 1) Benefits they want 2) Reducing barriers they're concerned about and BY offend BEEPER 3) The use of persuasion to motivate their participation in programmer activities.Social marketing makes use of campaigns to promote awareness, such as health campaigns for cancer, environmental campaigns for environment protection and others that promote equality and rights. Classified depending on the kind of consumers who use them. The distinction between the two is the purpose for buying the product. If a lawn mower is bought just for home use it is a consumer product. If bought for lawn mowing business it is an industrial product. Part 1 Consumer products are Prod and service bought for final consumption. Classified on how they are bought.CUSS – buying behavior, compare, cost, distribution, promotion frequency/method. Convenience P&S's are Bought frequently, immediately with minimal effort and without much pre purchase landing, info gathering or brand comparing. Except popular brand names, well known Egg – sweets, cigarettes, fast food. Are usually low priced, placed in locations that make them easily available when needed. (been in maturity stage for long time) egg coca cola Mass promotion – Low customer involvement Unsought P;S's Consumer don't know about or not think of buying or negative interest toward. Most new products on market are unsought.Egg life insurance or blood donations. Price varies, Distribution varies, Aggressive promoting by producer/reseller Shopping P;S's are pass Less frequently purchased products and services, higher price that customers compare carefully on price quality, suitability and style. Lots of time spent gathering info/comparing. Products distributed to few outlets, given info for comparison effort Egg Airline services, furniture. Advertising and personalized target selling by producer and reseller. Special itty As are Unique BRAND/characteristics ID = Loyalty. Certain groups willing to make special effort to get. Exclusive distribution and outlets to purchase, High price/low sensitivity cause of this do n't compare; invest only time needed to reach dealers carrying. Role/custom designed clothing. Specific targeting by producer/reseller Part 1 Industrial products are Products purchased for further processing or for use in conducting business Materials and Parts INPUTS/resources Price and service are the major marketing factors. Branding and advertising are less important. Raw materials consist of farm products such as livestock or fruit and Natural products such as wood and iron ore.Manufactured materials and parts consist of: Component materials like iron and cement and Component parts like motors and trees. Capital items PRODUCTIONS Aid in the buyer's production or operations, including installations and accessory equipment Installations consists of major purchases like building (factories and offices) and fixed equipment like (generators, large computer systems) Accessory equipment includes Portable factory equipment and tools such as tractors and hand tools Office equipment such as computers and office desks, they have shorter life than installations and aid in the production process.Supplies and services (business) sups ORBS services Bad m Supplies are the convenience products of the industrial field because purchased with minimum effort or comparison Operating supplies such as coal, paper, pencils Repair and maintenance items such as paint, nails and brooms Business services are services supplied under contract Include Maintenance and repair services such as carpet cleaning or computer repair. Business advisory services such as legal services or advertising.

Italian Prepositions, Preposizioni in Italiano

Italian Prepositions, Preposizioni in Italiano Prepositions are invariable words that serve to link and connect parts of a sentence or clause: vado a casa di Maria; or to join two or more clauses: vado a casa di Maria per studiare. The example illustrates the funzione subordinante (subordinate function) of prepositions that introduce a complement of the verb, either of the noun or the entire sentence. In particular: the prepositional group a casa depends on the verb vado, of which it is a complement; the prepositional group di Maria depends on the noun casa, of which it is a complement; the prepositional group per studiare is the final implicit clause (corresponding to an ending clause: per studiare), which depends on the primary clause vado a casa di Maria. In the transition from the single clause vado a casa di Maria to the two-clause sentence vado a casa di Maria per studiare, a functional analogy can be defined between the preposizioni and congiunzioni subordinative. The first introduce an implicit subject (that is, with a verb in an indefinite mood): digli di tornare; the latter introduces an explicit subject (that is, with a verb in a definite mood): digli che torni. The statistically most frequent prepositions are: di (can be elided before another vowel, especially before an i: dimpeto, dItalia, dOriente, destate)a (the term ad is used, with la d eufonica, before another vowel, in particular before an a: ad Andrea, ad aspettare, ad esempio) Simple Prepositions The following prepositions are listed by frequency of use: da, , con, su, per, tra (fra). Di, a, da, in, con, su, per, tra (fra) are called simple prepositions (preposizioni semplici); these prepositions (except tra and fra), when combined with a definite article, give rise to the so-called prepositional articles (preposizioni articolate). The high frequency of these prepositions corresponds to the variety of meanings they express, as well as the wide range of connections that can be made between the parts of the phrase. The specific value that a preposition such as di or a takes in diverse contexts is understood only in relation to the words with which the preposition is grouped, and changes according to the nature of them. In other words, the only way for a non-native Italian to understand how Italian prepositions are used is to practice and become familiar with the many different patterns. This multiplicity of functions at the semantic and syntactic level is manifested, in fact, with a particular emphasis in ambiguous contexts. Consider, for example, the preposition di. The prepositional phrase lamore del padre, depending on the context, can be labeled either a complemento di specificazione soggettiva or a complemento di specificazione oggettiva. The term is equivalent to either il padre ama qualcuno (the father loves someone) or qualcuno ama il padre (someone loves his father). Abandon All Hope, Ye Who Study Prepositions A historical example of ambiguity occurs in Dantes famous expression perdere il ben dellintelletto (Inferno, III, 18), which has become proverbial in the sense of lose the good that is the intellect, lose reasoning. Dante was referring instead to the souls of Hell, and intended ben dellintelletto in the sense of the good of their own intellect, that which is good for the intellect, that is, the contemplation of God, excluding the damned. A different interpretation of the prepositional article dell profoundly changes the overall meaning of the phrase.

The U.S. Penal System essays

The U.S. Penal System essays Prison inmates, are some of the most "maladjusted" people in society. Most of the inmates have had too little discipline or too much, come from broken homes, and have no self-esteem. They are very insecure and are "at war with themselves as well as with society" (Szumski 20). Most inmates did not learn moral values or learn to follow everyday norms. Also, when most lawbreakers are labeled criminals they enter the phase of secondary deviance. They will admit they are criminals or believe it when they enter the phase of secondary deviance (Doob 171). Next, some believe that if we want to rehabilitate criminals we must do more than just send them to prison. For instance, we could give them a chance to acquire job skills; which will improve the chances that inmates will become productive citizens upon release. The programs must aim to change those who want to change. Those who are taught to produce useful goods and to be productive are "likely to develop the self-esteem essential to a normal, integrated personality" (Szumski 21). This kind of program would provide skills and habits and "replace the sense of hopelessness" that many inmates have (Szumski 21). Moreover, another technique used to rehabilitate criminals is counseling. There is two types of counseling in general, individual and group counseling. Individual counseling is much more costly than group counseling. The aim of group counseling is to develop positive peer pressure that will influence its members. One idea in many sociology text is that group problem-solving has definite advantages over individual problem-solving. The idea is that a wider variety of solutions can be derived by drawing from the experience of several people with different backgrounds. Also one individuals problem might have already been solved by another group member and can be suggested. ...

A Beginners Guide to Logo Styles

A Beginners Guide to Logo Styles When creating a logo, there are many different visual options to consider- color, typeface, and imagery to name a few. One of the first decisions you need to make when starting the logo design process is what type of logo mark is best for your project.There are several different types of logos, and each kind has a distinct feel which can influence how your brand is perceived and how effective your logo is. While all logos are essentially combinations of type and images, there are various reasons why you might choose one type of logo over another, as each type has its own strengths and weaknesses in regards to appearance and practical use. Heres a brief overview of the different types of logos and the pros and cons of each one.Wordmark and logotypeOne of the most frequently used types of logos is the wordmark. Sometimes referred to as a logotype, a wordmark simply uses the full name of the company by using typography alone. Some well-known examples of wordmarks include Google, Disney, Subway, and Kelloggs.Heres a sample wordmark logo. Often this typography is stylized or typeset in such a way to create a unique, visually-interesting logo.To ensure that your wordmark is distinct and represents your companys essence, its best to use custom details in the typography, rather than merely using a font with its default settings, to type out your name. Some companies have custom fonts created to differentiate their wordmarks; others use the signature of their founder. Think about how the letterforms interact with each other, and consider using color or type weight to emphasize parts of the mark, like in the example above. Because logotypes rely on type alone to convey your message, its imperative that the logo is typeset well and that all letterforms feel properly kerned, easy-to-read, and balanced.Wordmarks can be a great choice for a new company thats starting out because the entire name of the company is being immediately presented in the logo. This can help you to s tart to build some brand recognizability quickly. However, if your company has a name longer than two or three words, it might be best to consider other options- the longer the wordmark, the more cluttered and overwhelming the logo will be, and the harder it will be to use in applications where space is limited. The examples I mentioned earlier are all just one word, which is one reason why they make good logotypes. Because of their simplicity and cleanness, logotypes are usually easy to replicate and make a terrific choice for companies who will be using the logo across a wide variety of applications.Lettermarks and monogramsLettermarks or monogram logos are built from a companys initials. They are similar to wordmarks in that they use only typography. Think IBM, NASA, CNN, and ESPN.Heres a sample lettermark logo. Lettermarks are especially useful when a company has a long name, and they can help people have an easier time remembering and pronouncing complicated names.Because lette rmarks have fewer pieces than wordmarks, you may find that you have more creative freedom to explore different type treatments. Lettermarks also take up much less space than wordmarks, so in many cases theyll be easier to use across applications. An acronym logo with several letters can feel corporate and official, so keep this in mind if youre considering using a lettermark. If your acronym only has one or two letters, try abstracting the letters to make new shapes or consider how the letters can interact to make a visually interesting composition.Sometimes it may be necessary to employ aspects of both wordmarks and lettermarks to create a logo better suited for your company. For example, if you are a new organization or not well-known, it may be best to write out what the initials of your company stand for underneath your lettermark to help people learn what it is you do, like in the example above. Or, you might find that you can abbreviate the name of your company in the logo wit hout reducing the name to initials only- FedEx (Federal Express) and The Met (the Metropolitan Museum of Art) are two examples where the logo is shortened to create a quicker read and an easier pronunciation.Pictorial or symbolic logoThe next type of mark is a pictorial logo, which consists only of a graphic symbol or icon. Some of the most recognizable brands use this type of logo- Apple, Target, Microsoft, and Snapchat are some examples. The icon you use can either be literal- Targets logo is an actual target- or more conceptual, like the Nike swoosh. One advantage to using a symbol on its own is youre able to communicate something immediate about your company using visual language alone, making pictorial logos ideal for global brands which exist in different cultures with different languages.Heres a sample pictorial logo. Because it represents your company without the use of words, a pictorial logo has to be simple, distinct, and memorable.Pictorial logos can be a challenge for n ewer or smaller companies to use simply because they require much previously established brand equity. Even though a pictorial logo on its own can create a bit of intrigue and mystery, its ultimately not practical enough to use for every application. Large, influential corporations can generally get away with using a symbol on its own as a logo because people frequently see and interact with these brands. However, many big companies didnt make the switch to pictorial logos until they were more established. For example, Apples iconic logo was frequently seen along with the companys name during its early years until the brand became recognizable enough without the type. Another example of this is Starbucks, which has recently dropped their name from their emblem logo and now uses the Mermaid illustration on its own after developing into a globally recognized company. Companies like these have grown to the point where they simply dont need to include their names anymore, which makes lo go replication simpler and easier.Combination markOne of the most common types of logos is the combination mark, which is simply a logo that uses both typography and a pictorial mark. Well-known combination marks include Dominos, Verizon, Amazon, and Adidas.Heres a sample combination mark logo. Because they employ both text and imagery, combination marks allow much creative freedom and design choices, making them a versatile choice for just about any type of business.Combination marks are ideal choices for new companies because including text along with imagery is an effective way to help the public start to recognize your brand immediately. They are generally easier to trademark because of their distinctness, and they have a degree of flexibility and adaptability which allows them to be broken into their respective pieces in certain applications. For example, the pictorial part of the mark can be used on its own for favicons, app icons, and even merchandise.There are a few challeng es with combination marks that are important to consider as you design. Because of the number of elements in these logos, its easy for combination marks to quickly become too cluttered or disjointed, so make sure you avoid using too many fine details. The type and icon should work together- ensure that together these elements feel balanced and harmonious. Depending on the layout of the type and icon, you might end up with a logo thats difficult to use in different applications, so you may want to consider creating horizontal and vertical versions of the mark.EmblemsOne of the most traditional choices when it comes to logos, emblems have been used throughout the history of branding to contain type and imagery in a holding shape. Usually resembling badges or crests, emblems have an official, academic feel about them which makes them popular with schools and government agencies, and car companies tend to use emblems for their compact nature. Some well-known emblem logos include Starbuc ks, UPS, the NFL, and Ford.Lastly, heres a sample emblem logo. Because of their classic, vintage feel, emblem logos have made a bit of a comeback in trendier industries like coffee companies, breweries, and sports teams, but an emblem can look sleek and modern as well.The biggest challenge when it comes to emblems is limiting the level of elements inside and around the mark. If illustrations are included, then make sure theyre simple enough to be easily reproduced with any printer and recognizable at any size. Keep extra strokes, flourishes, and other visual elements to a minimum- as a general rule, the less complex your design, the better.Now that you know a bit about the different types of logos, dont be afraid to do your own research on what kinds of logos are commonly used in your industry as you begin your design process. When choosing what type of logo to use, its important to consider all factors in order to make the most effective logo possible. Explore how each type of logo could work for your project, and ultimately think about all the various contexts your logo will be in as its introduced to the public.

Answer some questions Assignment Example | Topics and Well Written Essays - 1500 words

Answer some questions - Assignment Example Germany attacked the Great Britain by bombing and bringing lots of destruction. In return, the British forces fought back to counter the German conquest. German continued the attacks by fighting the Britain’s Royal air force who were their formidable opponents and this mad the Germans to be more determined in defeating the Britain air force. Germany bombed the largest city of Great Britain, London City and this was a very severe attack to the Britain nation and thus was one of the greatest attacks transacted by Hitler. Once the London bombing was done, the Germanys felt that they were winning the Battle but instead the British air force took to the sky and bombed the German bombers. Germany ended up losing a lot of airplanes among other military hardware. Germany decided to stop attacking Britain because they ran out of fighter planes as they had been destroyed by Britain. Hitler needed more air force to invade Russia, but his men were busy fighting the British forces. Hitler lost interest in taking over Britain and so he decided to stop attacking them. Hitler never wanted to attack innocent people in the cities and this contributed to him stopping the attacks in Great Britain. They decided to down a significant portion of the Britain (Radar Defense system) RDS while Great Britain managed to shoot down 46 aircraft belonging to Germany even though they lost 13 of their own. In another incidence during the fight, Great Britain shot down 75 Germany aircrafts and lost 35 of their own (Allison, Grey &Valentine, 2012). Great Britain succeeded in using the Germany Luftwaffe strategy by ruling against any striking of the RDS, which made them ineffective. Great Britain fought until they came out victorious and Hitler lost the battle. Hitler s ucceeded in bombing London for 57 successful nights, but later lost due to poor strategy in the battle. There was bad weather that was experienced during the attack and that attackers

Mapp V. Ohio Essay Example | Topics and Well Written Essays - 250 words

Mapp V. Ohio - Essay Example Mapp later on took her case to the US Supreme Court and filed an appeal based on the argument that the previous ruling violated her First Amendment Right that is the Right to the Freedom of Speech. In this particular case the US Supreme Court sided with Mapp. However, the US Supreme Court did not focus on the First Amendment Rights and rather affiliated to the Fourth Amendment to the Constitution, while extending the search and seizure Exclusionary Rule to the state courts as well (Babcock, 2005, p. 1490). The motive behind this ruling was to exclude the disrespect for constitutional guarantees in the criminal procedure, by removing the incentives to their disregard and ignorance (Babcock, 2005). Since 1914, the Federal Courts desisted from admitting illegally seized evidence. Yet, the State Courts enjoyed the liberty as to deciding whether particular evidence was to be admitted or excluded. In the given case the Supreme Court clearly evinced that any evidence procured illegally could not be admitted in a State Court. The Supreme Court ruling in Mapp v. Ohio was indeed controversial as it placed the onus on the courts to decide whether a particular piece of evidence was procured legally or illegally. This decision opened up the US Courts to a plethora of cases concerning the application of the exclusionary rule to the presented evidence (Grossman, 2006, p. 374). This decision ushered in a radical change in the US criminal procedure, extending an array of rights to the criminal defendants (Grossman, 2006, p, 374). Indeed, culture played a predominant role in influencing the Court’s decision as this decision was based on the then popular perception regarding Constitutional provisions and liberties. This ruling indeed left an unprecedented legal legacy of judicial activism in the arena of criminal justice and the affiliated civil liberties. This case convincingly established that the Police that had entered Mapp’s premises without a

Saving the Environment and the Bottom Line Essay - 1

Saving the Environment and the Bottom Line - Essay Example Environmental Protection Agency which seeks to protect the future of our nations water supply by offering people a simple way to use less water with water-efficient products, new homes and other related services. In this case, a good example can be draw from Xavier Hotel. It can save 15 gallons per person per day implementing various improvements. With our operations including 375 rooms and if it’s occupied 70% of the time with 1.4 people, our yearly annual saving in gallons will be 2,015,895. This means that about $ 115,309.194 is saved a year. In order to purchase water sense labeled products such as toilets, showerheads and sinks from â€Å"www.lowes.com/† it will cost Xavier Hotel approximately $ 134,617.50 for all 375 rooms without any kind of industrial discounts and employee costs. Electricity consumption is a big problem in hospitality business. Guests and other staff members might waste electricity without knowing it. There are a couple of solutions that can be implemented in order to prevent extra electricity usage. For guest rooms, the hotel should use guest room key as an electric power by placing the room card into an electric source so it can save electricity usage while guests are not inside the rooms which is called key activated guest room energy management system. Also, the hotel management could use magnets for windows that is, if windows are open, it can directly turn off the air conditioning system. There are so many guests that leave windows open while they are sleeping and they also do not turn of the air conditioning system without knowing it this can lead to extra consumption of electricity. Hotels also consume electricity in the hallways. Hotel management could place motion sensors in order to prevent electricity usage. So if there is not an yone walking in the hallways, motion detectors can save

PEST Analysis OF Mount Brydges Bulldogs hockey team in Canada Research Paper

PEST Analysis OF Mount Brydges Bulldogs hockey team in Canada - Research Paper Example Mount Brydges Bulldogs allows new applications from 15 year olds to start training with other team players. Acceptance shall be dependent on the residence of the applicant and existence of a vacancy within the club training resources. Hockey is a contact game with high chances of players being injured while playing. The situation is made worse through the use of Hockey sticks while playing. Management trains its players well and provides them with comfortable and stanLard playing equipment to limit the number and magnitude of accidents hence lower lawsuits. Hockey is a big tournament in Canada with a large number of young people applying each year to join this tournament. Employment rates are low given the little number (6) of NHL franchises in Canada. The government regulates the number of teams to create a scarcity of teams hence increase competition among towns that compete to host the tournament. These regulations aim at increasing viewership and to make the tournament more popular. Canadians love watching Hockey teams lay with TV viewership averaging 1.5 million per game (Keller & McGuire, 2011). The high demand results from the stiff competition among cities to host the tournament given that few cities are homes to NHL teams. Mount Brydges Bulldogs has participated in every single tournament since 1975 with three wins. The competitive nature of the team’s management guarantees that the team will always participate and perform well at the tournaments. The huge demand for viewership of the NHL tournament has not been affected by inflation rates. Ticket sales have been high all time round given the competitive nature of the league. Inflation, however, has affected the team’s ability to provide quality safe training equipment for its players prompting management to seek support from well-wishers who will assist to pay part of the bills. NHL regulates

The Family of Tata Corporate Strategy Essay Example | Topics and Well Written Essays - 2500 words

The Family of Tata Corporate Strategy - Essay Example Ideally, there is supposed to be a group brand allying all the parties to the corporate development of the company as a whole. The pros outweigh the cons since there is a likely fight for market domination and a stated, Tata does not need 42 brands to be able to compete with other established companies like Mitsubishi. It requires one strong brand that will be competitive in the market. One of the advantages of re-uniting and corporately trying to achieve the brand strategies is that there will a tendency to achieve the brand recognition and loyalty by the customers. Formation of the many separate brands according to the owner taste is that there will be a tendency of the brands to confuse the customers. The customers who were even used to one brand in the market will now be divided toward which brand to follow. Another reason why there should be a high level of unity in the brand creation is that there is maintenance of the image of size and quality. The corporate brand will be foun ded on the basis of economies of scale and will be relevant in the creation of the general image of the company (Wu, Palepu, & Khanna, 2006, p. 2). It will be seen as a strong company based on an established business to the business. Reliability is created when there is a loyalty shown by the customers based on the strength of the company. There are also adverse cons in the proposed corporate branding. There are different companies with different share values on the company. Therefore, here will still be misunderstanding given that the business laws are indicative of the fact that anyone owning more than 51% of the shares owns the company. Therefore, much as the brand will be the same, binding and corporate, there will be every level of disintegration leading to a slow progress if the company. Building Of Equity Interlocks Among the Tata Companies Tata companies have investments in very many business interests. The equity interlocks it has generated over he many years of its existen ce are evident of the abilities it has generated. If the companies are closely held by contractual agreement, there will be a situation in which all the company management team will put the focus of their efforts on the development of the company strategies. There might also be situations when some agreements are based on mutual consensus. Mutual consensus however is not part of the company operations given the case of Tata and the much strife. It is therefore not easier for a company faced with the situation as it is at Tata to build a group brand. If it is build, there will be a large business empire in operation and will require an absolute corporate operation for there to be success. The advantages of the interlocks are diverse. First, there will be a cost leadership, product differentiation and focus strategy as far as market positioning is concerned. When this happens, there will be a creation of an economy of scale in the company in which case Tata will have low access to inp uts as far as costs are concerned (Doole & Lowe, 2008, p. 278). These inputs are a reference to all factors of production in land, capital, labour and entrepreneurship. Therefore, he interlocking in the company improves the competitive position of the company. However, this interlocking takes away the autonomy of the individual companies in the interlock brands. Each brand usually carries its own advantages and the

American history Essay Example | Topics and Well Written Essays - 1250 words

American history - Essay Example The scenario has not much changed. The blacks and ethnic minorities still have to fight for their rights in the twentieth century and struggle to avail privileges that are enjoyed by the white population. Andrew Jackson was the 7th president of America who had made a mark for himself when he had defeated the mighty British army at New Orleans. His great patriotism is backed by his many personal sacrifices. He was one of the most publicly favored presidents who had ‘repolarized American politics’ (Jackson). Those who backed were called democrats and the opponents came to be known as ‘republicans’. Though Jackson had considerably influenced the American politics and was especially hailed for his decision to veto for rechartering of the bank which had vested economic interests of the few, he, nevertheless, cannot be ranked as one of the greatest presidents of America. Jackson, during his military days had not only brutalized Indians but he was also known for his pro-slavery actions and had even bought black slaves for his home! Racial differences were very apparent in southern American states whereas the northern American colonies had considerably moved forward in terms of black population enjoying more rights and privileges. The defeat of the British forces lead to the independence of 13 British colonies of North America which were together called United States of America and in 1789, the first President George Washington took oath under the ratified constitution of America. In 1971, the introduction of bill of rights and other constitutional amendments paved way for abolition of slavery (Washington, internet). The attitude of the native Americans started undergoing rapid transformation as the non white population started asserting for their rights and became more visible in political, religious, social and economic arena. In the contemporary times also, the non white population of America has to fight against racial

PEST Analysis OF Mount Brydges Bulldogs hockey team in Canada Research Paper

PEST Analysis OF Mount Brydges Bulldogs hockey team in Canada - Research Paper Example Mount Brydges Bulldogs allows new applications from 15 year olds to start training with other team players. Acceptance shall be dependent on the residence of the applicant and existence of a vacancy within the club training resources. Hockey is a contact game with high chances of players being injured while playing. The situation is made worse through the use of Hockey sticks while playing. Management trains its players well and provides them with comfortable and stanLard playing equipment to limit the number and magnitude of accidents hence lower lawsuits. Hockey is a big tournament in Canada with a large number of young people applying each year to join this tournament. Employment rates are low given the little number (6) of NHL franchises in Canada. The government regulates the number of teams to create a scarcity of teams hence increase competition among towns that compete to host the tournament. These regulations aim at increasing viewership and to make the tournament more popular. Canadians love watching Hockey teams lay with TV viewership averaging 1.5 million per game (Keller & McGuire, 2011). The high demand results from the stiff competition among cities to host the tournament given that few cities are homes to NHL teams. Mount Brydges Bulldogs has participated in every single tournament since 1975 with three wins. The competitive nature of the team’s management guarantees that the team will always participate and perform well at the tournaments. The huge demand for viewership of the NHL tournament has not been affected by inflation rates. Ticket sales have been high all time round given the competitive nature of the league. Inflation, however, has affected the team’s ability to provide quality safe training equipment for its players prompting management to seek support from well-wishers who will assist to pay part of the bills. NHL regulates

American history Essay Example | Topics and Well Written Essays - 1250 words

American history - Essay Example The scenario has not much changed. The blacks and ethnic minorities still have to fight for their rights in the twentieth century and struggle to avail privileges that are enjoyed by the white population. Andrew Jackson was the 7th president of America who had made a mark for himself when he had defeated the mighty British army at New Orleans. His great patriotism is backed by his many personal sacrifices. He was one of the most publicly favored presidents who had ‘repolarized American politics’ (Jackson). Those who backed were called democrats and the opponents came to be known as ‘republicans’. Though Jackson had considerably influenced the American politics and was especially hailed for his decision to veto for rechartering of the bank which had vested economic interests of the few, he, nevertheless, cannot be ranked as one of the greatest presidents of America. Jackson, during his military days had not only brutalized Indians but he was also known for his pro-slavery actions and had even bought black slaves for his home! Racial differences were very apparent in southern American states whereas the northern American colonies had considerably moved forward in terms of black population enjoying more rights and privileges. The defeat of the British forces lead to the independence of 13 British colonies of North America which were together called United States of America and in 1789, the first President George Washington took oath under the ratified constitution of America. In 1971, the introduction of bill of rights and other constitutional amendments paved way for abolition of slavery (Washington, internet). The attitude of the native Americans started undergoing rapid transformation as the non white population started asserting for their rights and became more visible in political, religious, social and economic arena. In the contemporary times also, the non white population of America has to fight against racial

023 Understand Child and Young Person development Essay Example for Free

023 Understand Child and Young Person development Essay Age range Explain the sequence and rate of development 0-3 months When born, babies show innate reflexes, such as swallowing and sucking, rooting reflex, grasp reflex, startle reflex, walking and standing reflex; in the first month babies become less curled up and the startle reflex is starting to fade; toward the end of the third month babies start lifting and turning their heads. 3-6 months When lying on front babies can lift their arms and legs balancing on their tummies; they can reach and grab a toy and they can pass it from one hand to another; they can also roll from their backs to front; around sixth month babies are becoming able to sit with support (e. g. high chair). 6-9 months Babies can sit without support; they are beginning to crawl or find other ways of being mobile (bottom-shuffling); starting to use fingers to feed. 9-12 months Babies are becoming very mobile, fast crawling, standing up by the furniture, some babies walk along the furniture using their hands to hold on; developing abilities to handle objects and putting them into containers; babies able to feed themselves with fingers. 1-2 years At the beginning of this period babies are beginning to walk and around 18 months they are becoming more and more skilful on their feet, moving faster; toddlers around this age begin to sit and push with their legs to move on the sit-and-ride toys. Towards their second year children walk confidently, they can run and climb; towards the end of the second year some children are becoming ready to start potty training. 2-4 years In the third year children start potty training; they become able to push with feet or peddle a tricycle; children can walk upstairs alternating their feet; towards the end of the this period children are skilful enough to feed and dress themselves; they are able to do threading, pouring and they can use scissors. 4-7 years Physical development less rapid, however skills are becoming more refined and movements more coordinated. Ability to kick and control ball; development of fine motor skills essential for handwriting. 7-12 years Good coordination of small and large movements; growing physical skilfulness means task can be done quicker, more accurately and more confidently; neater drawing and writing; accurate cutting. Between 9 and 12 children gain even better coordination and speed in fine and gross motor skills. Around 11th year the bodies of some girls are starting to change (growing breasts) and some might start their periods. 12-16 years Gradual body changes in both girls and boys (girls physically mature quicker [around 15/ 16] than boys [around 17/18]. Fast body changes may affect spatial awareness which can become occasionally poor as a result. 16-19 years The maturing of the body is finishing with the full development of sexual organs; the body is taking a distinctive female or male shape. 023 Table 2: Intellectual and cognitive development Age range Explain the sequence and rate of development 0-3 months Quite early on babies are able to recognise the smell of their mother and her voice; later they become familiar with voices of important others and they can be calmed when they hear them; they are interested in faces. In their 3rd month babies start to differentiate between day and night (settled routine); babies become interested in mobiles and other objects around them. 3-6 months Babies are becoming interested in what is happening around them, turning their head in the direction of interest; objects are being explored by hands and mouth. 6-9 months Developing fine motor skills allow babies for a better exploration of objects by handling and touching with fingers; around 8 or 9 months babies understand object permanence (objects continue to exists even when out of sight). 9-12 months Babies are more aware of what is happening around them, they are starting to understand routines through signals (bib = food) 1-2 years Children enjoy pop-up and posting toys and in their 2nd year they are starting to have a go at simple jigsaw puzzles and building bricks. 2-4 years Children pretend play with miniature world; they more interested in books, mark making and painting. In their fourth year children are able to concentrate and focus longer on activities which which caught their interest. 4-7 years Children begin to do some simple counting and calculations, recognizing letters is followed by gradual decoding of simple words and later by reading. 7-12 years Reading and writing is becoming easier, children start reading silently to themselves. Play becomes more organized and follows rules. Development of thinking and reasoning is demonstrated through independent problem solving. 12-16 years Further development of reasoning and problem solving; children are gradually starting to understand more abstract concepts. 16-19 years Cognitive abilities are becoming further refined, leading to high level skills in young people. 023 Table 3: Communication development Age range Explain the sequence and rate of development 0-3 months To start with babies express their hunger, tiredness or other discontent through crying; around 5th/6th week babies start to coo when content; in the third month babies start smiling and reciprocate smiles. 3-6 months Babies starting to understand a little of what is being said and they are starting to give some communication signals themselves (e. g. raised arms when they want to be picked up). 6-9 months Babies become quite vocal, babbling with a differentiated tuneful string of sounds. They are also starting to understand various important key words connected with their routines (e. g. ?dinner? ). 9-12 months Babies clearly show they understand more of what is being said around them/ to them. Babbling is still main way of communication. 1-2 years First meaningful sounds/ words are beginning to emerge around 13 months, and at the end of 2nd year children might have a vocabulary of about 200 words. 2-4 years Language is becoming a powerful means of communication. From connecting two words first children are beginning gradually to build up sentences and their talking is becoming understandable even to those who are not in regular contact with the child. Even though there might be the odd mistake in the sentence structure, the language toward the end of this period is becoming fluent and children ask questions and generally enjoy expressing themselves through language. 4-7 years Children are becoming involved with written language – they are starting to learn to read and write. 7-12 years Reading and writing becomes easier now; at the beginning of this period children enjoy telling jokes to others; apart from chatting, children are beginning to be able to form a simple argument and be persuasive, they are becoming increasingly able to negotiate with others. Their writing shows more grammatical awareness as well as own imagination. 12-16 years Reading and writing skills are becoming very good and children are becoming increasingly skilful in negotiating and persuasion of others (peers and adults). 16-19 years Communication with peers is becoming very important; differentiation between formal and informal language and its use in real life is becoming more and more important; young people use different means to communicate (via phones, mobile messaging, emails, facebook, etc. ). 023 Table 4: Social, emotional and behavioural development Age range Explain the sequence and rate of development 0-3 months First social contacts are being established mainly during feeding; at the end of the first month babies start to show first smiles which then gradually become response to familiar faces. 3-6 months Babies smile and squeal with delight when playing with familiar others. 6-9 months Babies try to stay close to their primary carers and around 8 months babies may become distressed when their primary carer leaves. 9-12 months Babies are fixed on their carers and do not want to be with strangers. 1-2 years Children start notice other children around them and they show some interest in them and later start parallel play. They also start show some frustrations and tantrums as they gradually discover some boundaries. 2-4 years Children play alongside others and may start copying their actions. Around the third year children become more aware of others and their needs which also reflects in their play which is gradually starting to be more and more cooperative. Children enjoy being praised by adults. 4-7 years Developing language is helping children to form better relationships and children begin to show some preferences in friendships. 7-12 years Friendships are becoming more stable and more important and may influence decision making (if my friend is doing something I might be more likely doing it also). Gender specific play is becoming more apparent. Children start to compare themselves to others. Children enjoy being given some responsibilities. 12-16 years Friends and friendships are very important and gradually opinions from friends might feel more important that those of parents/ carers. This leads to exploration and challenge of the boundaries of relationships as well as learning to deal with disagreements, arguments, etc. There are anxieties coming from pressures from school. 16-19 years Young people enjoy being with their friends, they are finding discovering their own identity and sense of belonging to a group/ groups of specific characteristics which defines for them who they are (religious groups, sport group, goth, etc. ) 023 Table 5: Moral development Age range Explain the sequence and rate of development 0-3 months 3-6 months 6-9 months 9-12 months Children might start paying attention to â€Å"no† and might stop their behaviour for a moment. 1-2 years Children are beginning to understand â€Å"no† and they start using it themselves. 2-4 years At the beginning of this phase still no understanding what is right or wrong but children understand when they are said â€Å"No†. Later they become able to follow some simple rules. Around 4 years children are becoming thoughtful at times but most of the times will decide what to do on the basis of adult approval. 4-7 years Children are beginning to understand rules; they try to understand them, follow them and may attempt to create their own rules where no rules are given (made-up game with friends). 7-12 years Children share their knowledge of rules with others and will readily point out if someone breaks the rules. Later they are becoming more aware of behaviour consequences and they are generally becoming more thoughtful. 12-16 years Children are beginning to be aware of a bigger picture – rules of communities and societies and they are beginning to understand the need for that. 16-19 years There is a interest in moral issues, finding out that right and wrong is not always black and white. Questioning and testing of rules. A2 Answer the following questions. 1. What is the difference between ‘sequence’ of development and ‘rate’ of development? 2. Why is the difference important? (Ref 1. 2) Q1. What is the difference between a sequence of development and rate of development? Sequence of development is the order in which development occurs, e. g. children are able to sit before they learn to crawl. The order of the sequences in development are always the same (even though there might be some individual differences: babies always learn to move about before standing up and walking, but some babies bottom-shuffle instead of crawling). Rate, on the other hand, is the speed in which individuals go through the stages/ sequences of development. Most children learn to walk when they are about 12 months old. However, some babies might be ready to walk when they are 10 months old and others when they are 15 months old. Individuals might also be developing with different rate in different areas, e. g. some children might be developing quickly physically, but their speech might be delayed. These individual differences are results of genetic predispositions and other biological influences as well as environmental stimulation. Q2. Why is the difference important? Knowing the sequences of development in different areas is important for practitioners to be able to plan accordingly and therefore to support the development in individuals. The rate of the development is important in terms of recognizing any atypical development and recommending/ searching any additional interventions when needed. TASK B Complete table; Research and report B1 Complete a table as shown on the following page, identifying the different personal and external factors that influence children and young people’s development. (Ref 2. 1, 2. 2) B2 Produce a report to demonstrate your knowledge and understanding of differing theories of development. This report should identify how these theories have influenced current practice and include the following: Cognitive (e. g. Piaget) Psychoanalytic (e. g. Freud) Humanist (e. g. Maslow) Social learning (e. g. Bandura) Operant conditioning (e. g. Skinner) Behaviourist (e. g. Watson) Social pedagogy. Over the years there have been many theories trying to explain certain aspects of development, behaviour, learning, etc. In the following text we will look at the most influential theories which are being used by practitioners in better understanding as well as day to day work with children and young people. After a brief description of how an individual theory was founded, we will discuss the key points for work at nurseries. Theory of cognitive development (Constructivist approach) Theory of cognitive development is connected with the name of Jean Piaget (1896-1980) who through work on intelligence tests started to notice how children at same stages make very similar mistakes in their tasks and problem solving approaches. Piaget then closely observed his own children, capturing their development in details and later using these observations to create a theory of cognitive development. Piaget considered children as active learners who create ? schemas? (believes) about the world based on their experiences. This is how they make sense about what is happening around them. However, a child? s schemas are going to be challanged time to time by new and unexpected experiences and as a result existing schema will have to adapted to fit these in (e. g. touching something hot will alter the notion that everything is safe to touch and child will learn that certain objects can hurt when being touched). Piaget? s theory influenced the practice by having a ? child-centred? approach. In our setting, for example, we make regular observations on what our children are interested in and what they like to play/ do. After careful evaluations and identifications of possible next steps of development we plan activities which as well as reflecting children? s interest also further challenge them to encourage the development. Psychoanalytic theory of personality Sigmund Freud (1856-1939) suggested that every personality has got three parts to it – id, ego and superego. We all are born with id, which is the part of our personality that is driven by our desires and reflects in pleasure-seeking behaviour. Id is selfish and passionate and it is purely after satisfying its needs, known as ? gratification?. However, through social contact and learning babies/children gradually learn to be aware of the outside world and eventually of needs of others. They will be developing ego, which is able to plan the actions so the needs of the individual can still be met but in more socially desired way, e. g. ability to wait for once turn when the food is being served at pre-school settings. This is called ? differed gratification?. Later, as a result of further parenting and learning about social and cultural values, the superego is developed. Superego could be described as an internalised parent as the child is starting to be aware of what is good and what is bad without external reminder – e. g. I must not hit because it hurts. If the behaviour trespasses the imperatives of the superego, the individual will feel guilt as they are now aware that their behaviour was bad (this is referred as ? conscience? ). Apart from judging conscience, superego has got a notion of an ego-ideal to which it will strive. When ego demonstrates good behaviour the ego-ideal part of superego will reward this, e. g. feeling good after doing something for someone else even when external praise is not present. Even though Freud has been criticised for basing his description and explanations of development on sexual motives, some of his theoretical concepts are now widely accepted (e. g. the concept of unconscious mind – id and most of superego). One could say that orientation on children? s needs might be partly inspired by Freud? s ideas about the dynamics of id, ego and superego. Too strong superego and suppressed unconscious id will lead to many problems in adult life, where individual tries to live mainly by what is required by the outside world rather than allowing themselves to follow own desires. In early years healthy development of ego can be supported by putting the child and their needs in the centre of our attention; activities and work with children is individualized and child-led, yet still well planned and safe. For example, in our setting we might notice that a particular child enjoys opening and closing doors, gates, etc. Instead of completely discouraging him from doing that we might identify situations when it might be appropriate for him/her to do so and explain the necessary things around it in a child-friendly way (e. g. : When everybody has got their shoes on, you can open the door, Henry. , We will keep the gate closed now, because we are going to play in the yard now. , Mind your fingers when closing the door – you could close them in and that would really hurt. , etc. ). If we say ? no? to children it is good to make sure that the child knows about the reasons behind our decisions (even though they might find it hard initially anyway, they are more likely to come round and understand it in their own time). Humanistic theory of motivation and personality – Abraham Maslow (1908-1970) Maslow studied motivation in people and came up with what is now known as Hierarchy of Needs. Maslow divided the needs into five categories (physiological, safety, love/belonging, esteem, self-actualisation) and put them in hierarchical order from the most essential and basic needs to higher-order needs. Maslow argues that it is necessary to fulfil the needs from from the bottom of the hierarchy first to be able to meet the needs of higher order. Only when all the other lower needs are met, an individual can focus on fulfilling the highest needs of self-actualisation, such as creativity, problem solving, morality, etc. In our practice we are aware, that when a child is for example overtired and hungry (the most basic physiological needs), there is no space to try to fit in other things, e. g. ?wait for your turn? , ? say please? ,. (which would be working on their higher order needs, such as love/belonging (friendship) or esteem (respect for others, respect by others). This child at that stage needs to be fed and put to sleep as soon as possible and other input has to wait until the child is again able to tune to it/ receive it. Social cognitive theory Social cognitive theory has its roots in behaviouristic approach. However, Albert Bandura (born 1925), even though accepting learning by conditioning, argued that lots of learning happens through social observations (? observational learning? ). Observational learning is when children copy what other children or adults do; in comparison to conditioning, observational learning happens spontaneously and often without the need for reinforcement. Cognitive abilities seem to play an important role in observational learning as children need to be capable to notice the activity itself as well as remember it accurately. As staff we need to be mindful in the way we act and interact in front of children as they are likely to copy our behaviour. In accordance with the social cognitive theory we try to set good examples to the children in our settings by showing good manners and being courteous to them as well as to one another. Behaviourist approach to learning – operant conditioning Operant conditioning is based on classical conditioning (I. P. Pavlov; J. B. Watson), which teaches that certain behaviour/ reaction can be connected with a stimulus through conditioning, e. g. fear of cats after a bad experience with a cat. F. B. Skinner (1904-1990) however took this a bit further and through experiments mainly with pigeons and rats showed that learning can be strengthen by reinforcements, such as positive reinforcement (praise, sticker, attention, etc. ), negative reinforcement (this is removing something which is negative from the situation so it no longer poses a ? threat? or causes negative emotions and the whole experience becomes more positive, e. g. child does want to play with a toy because it is scared of the noises it makes – by switching the sound off, the child is able to explore the toy) and punishers (negative consequence which is likely to prevent individuals to repeat their behaviour – e. g. touching hot iron). Skinner researched most effective ways to retain the learnt behaviour and he found out that even though continuous positive reinforcement is good at the beginning of the learning, later unpredictable positive reinforcement keeps the learnt behaviour in place for longer period of time. This is because even though the reward comes frequently, we are not sure when it is going to come next and therefore we keep doing the behaviour. At our setting we might be using operant conditioning for example when we are helping a child to potty train. First every sitting on the potty, regardless of results will be rewarded. When the child gets into the habit of sitting on the potty, then only successful potty session will be rewarded with a sticker (however praise for trying when unsuccessful remains). When starting to do regularly this stickers might gradually become praise and sticker will be awarded if the child successfully asks for potty when they need it. Behaviourist approach to learning – Classical conditioning J. B. Watson (1878 – 1958) followed I. P. Pavlov? s work on classical conditioning with animals (dogs salivating when food arrived became then salivating even at the mere sight of the bowl; Pavlov took this further by conditioning completely unrelated food stimulus, such as bell or light, which after regular presence at the mealtimes would later on its own initiate the salivating response in dogs). Watson showed that classical conditioning is possible in humans as well (famous Little Albert experiment, where a baby was conditioned to have fear of rats). Classical conditioning is not really used in practice as a active way of teaching, however its theory can be used for observational purposes (e. g. recognising when sucking thumb signals hunger etc. ). Social pedagogy Social pedagogy is a discipline which brings together theory and practice in order to assure the best and holistic way of supporting children in their development and education. The overall aim of social pedagogy is to give children and young people the best possible chances for their future lives. In accordance with social pedagogy the Early Years Foundation Stage Framework (EYFS) has been devised to capture the development in early years and to help professionals to monitor, plan and support effectively individual development. For better and focused understanding the development has been divided into seven areas, out of which three are recognised as prime areas (Personal, Social and Emotional Development; Communication and Language; Physical Development) and four are described as specific areas of development (Literacy; Mathematics; Understanding the World; Expressive Arts and Design). The support the professionals can provide is differentiated into helpful advice in positive relationship and suggestions for enabling environments. In EYFS we can see influence of Piaget? s work in enabling environments where the focus is predominantly on individual? s own experience. We can also strongly identify the theory of ? zone of proximal development? by Vygotsky (cognitive development) in EYFS as we can easily identify where children are in their development, what is the next developmental stage for them and how we can support this next step. 023 Personal and external factors influencing development B3 Personal Factors: Give ONE explanation of a positive influence on the development of children and young people Health status: given by genetic predispositions as well as environmental factors, such as diet, pollution, stress, etc. If obesity is genetically passed on in the family than healthy diet together with developing positive attitude towards regular exercise will help the child to maintain a good health. Disability: Physical impairment, such as missing or underdeveloped limb Wheel chair together with barrier free environment (e. g. lifts, ramps, low sinks, etc. ) will help to support independence of an individual. Sensory impairment: visual impairments, hearing impairments, death-blindness, When working with individuals with visual impairment, we can use the other senses to compensate and provide necessary stimulation which helps the development, e. g. using special toys/ learning material which uses touch and sound as a mean of gaining information. However, if there is some vision left (which usually there is), the environment can be adjusted by using contrast colours, non-reflective material, good lighting, etc. Learning difficulties: Dyslexia, dyspraxia, dysgraphia, dysortographia, ADHD, ADD Children with ADHD benefit from having a regular routine. Activities needs to be short and well planned with simple and easy to follow instructions. Hands-on activities with regular physical exercise and lots of praise are essential. External Factors: Poverty and deprivation: poor diet, inadequate housing, lack of education, lack of access to play and leisure, low aspirations and expectations Good education can help the individual to break from the poverty and secure them a better brighter future. Family environment/background: neglecting parents, abusive parents, parents with alcohol or other drug-taking problems, ill parents who are not able to provide adequate environment for their children, etc. Parents who are ill and no longer able to fully provide for their children could be provided with carers who would help with the overall smooth running of the household, caring for needs of the disabled parent and the needs of the children, while keeping the family itself together. Personal choices: from certain age children/ young people make some decisions for themselves which can have effect on their development, e. g. taking drugs, changing their diet, etc. To help to prevent drug-taking it is important to support the development of a positive self-image and healthy self-esteem; education and raising awareness of dangers of drug-abuse is also a helpful preventative measure. Looked after/care status: children in residential care, in foster families, in their own family but having care status (they are the responsibility of local authorities). If children are being fostered it is beneficial if siblings can stay together. Education: Educational system, through family itself, through other groups (religious groups, sport groups, hobbies and interests, etc. ) Finding out strengths of an individual (which do not have to necessarily academic) and building upon those to build a healthy self-esteem and recognition of self-worth – this can help to compe with other weaker areas in a positive way. 023 Task C Report Produce a short report in the form of an induction pack for new staff at a setting, covering the following. a. Give two examples of assessment methods that could be used to monitor a child/young person’s development. (Ref 3. 1) b. Give three examples of why sometimes child/young person’s development does not follow the expected pattern. (Ref 3. 2) c. Give one explanation of how disability can impact and affect development. (Ref 3. 3) d. Give three examples of different types of intervention that could promote positive outcomes for the child/young person, where development is not following the expected pattern. (Ref 3. 4) a. In our setting we use several assessment methods to monitor our children? s development. The most used one is a short free description on sticky labels – these capture a specific short observation in a specific area of development (e. g. Physical Development); the date and the identified area/ areas get recorded on the label. This method of recording information is useful for gathering evidence of the progress of development in specific areas and building a developmental profile of an individual child. We also use specific observation sheets, on which we capture a more detailed and complex observation. In the next section on the sheet the observation is evaluated and areas of the development are identified (often more than one). In the last section we identify the next steps for the child and how we can help the child to achieve that. We have two types of observation sheets in our settings following this format – one is purely written observation, the other one is a photo observation sheet. This method of recording and evaluation allows us not only to add to the developmental profile of each child but also to plan effectively to further support the child? s development. b. There are many possible reason why at times the development might not follow the expected pattern. Apart from the most obvious ones, such as disabilities and special learning needs, the development can get affected by external factors, such as environmental reasons, cultural reasons, social reasons; and specific individual reasons, such as emotional reasons, physical reasons and communication difficulties. Environmental reasons: Among environmental reasons which may affect child? s development is for example where and in what conditions a child lives and what type of school they attend. Social reasons: There might be big differences between children in terms of wealth of their families, family status and family structure (big family with strong bonds in comparison to divorced parents with negative mutual relationship), education of parents as well as their ability to tune themselves to the needs of their children – all of these will affect the way children will be developing. Communication skills: Slower developing communication skills have got potential to negatively influence the development in other areas. The inability to effectively express themselves may result in frustrations in children and aggressive behaviour as well as consequently lower literacy skills. Similar effects can be observed in children whose families? language is not the dominant language of the country. If the dominant language is not fully acquired the child may significantly struggle once at school. c. Disability can affect more than one area of development as children can become frustrated and their self-esteem can be lowered. The attitudes of low expectations and stereotyping by others will also have a secondary negative impact on a child? s development. d. There are several ways how difficulties in development can be recognised, monitored and positively supported. Educational establishments will have appointed SENCO, a person who is responsible for identification and organising further support for children with special needs. If appropriate Educational psychologist will be contacted to make a full assessment and recommendations in how to support individuals in education (behavioural problems and learning difficulties). Suggested interventions may be discussed with parents and with learning support assistants and individual educational plan might be written up and followed. If there are any issues with speech and communication, Speech and language therapist will be consulted – the outcomes of the assessment will lead to a specific plan of action, often involving regular contact in which special exercises will be explained, practised and taught to children and their parents/carers/other professionals for them to be able to support the children outside the sessions. If a child? s physical development is affected, physiotherapist can provide help with special exercises and massages to aid the physical development, maximize the range of movement and develop the appropriate movement control. Task D Report Produce a report which explains the following: a. Why is early identification of speech, language or communication delay important for a child/young person’s well-being? (Ref 4. 1) b. What are the potential risks for the child/young person’s well-being if any speech, language or communication delay is not identified early? (Ref 4. 1) c. Analyse the importance of early identification of the potential risks of late recognition to speech, language and communication delays and disorders. (Ref 4. 1) d. Who might be involved in a multi-agency team to support a child/young person’s speech, language and communication development? (Ref 4. 2) e. How, when and why would a multi-agency approach be applied? (Ref 4. 3) f. Give four different examples of play opportunities and describe how you would put them into practice to support the development of a child/young person’s speech, language and communication. (Ref 4. 3) a. Early identification of the language and communication difficulties is important as it can support the development to prevent further (secondary) impact on other areas. Also, as the brains in young children have not finished their development, the earlier we can intervene, the better prospects of success we have. b. Problems in language and communication can have a negative effect on other areas of development, such as cognitive and social development. Children with language and communication difficulties are more likely to struggle at school in learning to read and write, which can have further negative impact not only on other subjects but more importantly on their self-esteem. Children with such problems can become gradually isolated. c. Early identification of the potential risks of late recognition to speech, language and communication delays and disorders is very important in terms of putting the most appropriate interventions in place to support the development and benefit the children? s needs. Well timed and well tailored intervention has got the potential to optimize the development and to minimize potential negative impact for other areas of development. d. In the multi-agency team to support the child with speech, language and communication there will be the child? s GP or a health visitor, who will make a referral to a speech and language specialist. If there is a suspicion that the communication difficulties are connected with learning difficulties Educational Psychologist will be consulted. When it is decided on the type of intervention needed, the parents, the educational setting professionals and the rest of the team should work together in order to implement the chosen intervention in order to meet the needs of the child. e. Multi-agency approach is used when parents and/ or other professionals (such as GP, early years settings, etc. ) have recognised that a child is in need of additional help to aid the development. Different professionals are involved in the assessment of the needs (e. g. GP to assess potential hearing or other impairments) and speech and language therapist devises the best possible individual support. Multi-agency approach brings together different fields of expertise to assure the best possible outcome for the child. f. There are many informal opportunities how children? s communication and language development can be supported. These might often be more effective than formal exercises as they naturally meet the child in they world of play, making it more motivating and fun. Nursery rhymes and songs Children enjoy joining in nursery rhymes and songs. These are short and memorable and their rhythmical pattern make them perfect little exercises for developing language, pronunciation and fluency (good practice when dealing with stutter). Books are perfect for developing passive and active vocabulary, understanding meaning of words and learning correct sentence structure informally. Books are a wonderful way to spark children? s imagination as well as teaching them to express themselves about the world around them by providing the relevant vocabulary. Pictures in books make it possible for children from the earliest age to actively engage with the story as well as to engage in a dialogue with another person. Dressing up and role play again helps the child in an informal way to engage in talking and communication with others whilst enjoying the imaginative play. Puppets are a fantastic way how to involve children in communication through play. Children are fascinated by puppets and enjoy adults taking active part in their play, which again allows for an opportunity to develop language and communication in a fun way. 023 Task E Complete table Complete the table on the next page, showing how the different types of transitions can affect children and young people’s development and evaluate how having positive relationships during this period of transition would be of benefit. Additional Guidance Different types are: a. Emotional, affected by personal experience, e. g. bereavement, entering/leaving care. b. Physical, e. g. moving to a new educational establishment, a new home/locality, from one activity to another. c. Physiological e. g. puberty, long-term medical conditions. d. Intellectual, e. g. moving from pre-school to primary, to post-primary. (Ref 5. 1, 5. 2) Give ONE specific example of a transition Give ONE possible effect on children and young people’s development Evaluate the benefit of a positive relationship during this period of transition ~ provide ONE example Emotional: Bereavement Depression which may affect sleep pattern, children may become lethargic and less interested in engaging in any activities which may affect they social, emotional and cognitive development Positive relationship with open communication and listening skills allows for a child to ask difficult questions and share their worries and sadness, to talk over difficult memories and anxieties about the future. This may help with overcoming the past and the sadness. Physical: Moving home Moving home may effect the children social development as they may lose previous friends and find themselves unable to fit in new friendship groups. Some children might start having food issues, such as overeating to deal with anxieties. This can affect their emotional, social and physical development. Positive relation can provide a helping hand with dealing with the new situation while supporting the self-esteem and encouraging the confidence in a young person. Positive relationship can also act as model of skills of how to establish a new relationship. Physiological: Gaining a physical disability – e. g. lost limb Withdrawal – children may become very solitary, unable and unwilling to join in with their peers, which can affect their physical, emotional, social as well as cognitive development. Positive relationship will communicate acceptance and healthy support in dealing with a life-changing situation; this should help in dealing with difficulties as they come Intellectual: Moving from pre-school to primary school Lack of concentration and motivation as the child might feel overwhelmed by new routines and new demands which they might find very difficult – this may affect their natural cognitive development and they might regress into safer younger stage of development. Positive relationship will allow for a child to feel safe, valued and as achieving (in their own pace) by identifying the appropriate approach of working with the child with the sensitivity to their specific needs and pace of development.

Change of Logistics in Tesco analysis

Change of Logistics in Tesco analysis In this paper, the key subject focuses on the change issues facing Tesco in the next five years, especially on the logistics. The operation process of change makes huge headway towards the modern Tescos supply chain Tesco plc is a British international grocery and general merchandising retailer. This company operates 4331 stores in 14 countries around in the UK, other European countries, the US and Asia (Tesco PLC. Company Profile, 2009). Tesco is headquartered in Hertfordshire, the UK and employs over 470,000 people. Tesco was founded in 1919 when Jack Cohen began to sell surplus groceries from a stall in the East End of London (Tesco: Our History, 2007). It is the largest retailer in British by both global sales and domestic market share. Behind Wal-Mart and Carrefour, it is the third largest global retailer. Originally specializing in food and drink, Tesco has diversified into fields such as clothing, telecoms, car insurance, financial services, health and dental plans, retailing DVDs, CDs, magazines, music downloads, internet services and software. The core purpose of Tesco is to create value for the customers to earn their lifetime loyalty. In this paper, the change of logistics in Tesco is investigated. It falls into three parts, which starts with the fundamental situation of logistics in Tesco. The importance of logistics in Tesco and the current logistics management are presented in this part. The second part investigates the change issues facing Tesco in the next five years, such as strategic change, structural change and technical change. In the third part, barriers and resistance to change are identified. Besides, necessary steps to changes and the different viewpoints of change implement are also involved. 2.0 Logistics in Tesco The business reformation of Tesco in the last 30 or more years is one of the most remarkable stories in British retailing. The organization has become one of Europes leading retail businesses with retail operation in countries as far-ranging as South Korea, Turkey, Poland and Ireland (Tesco PLC. Company Profile, 2009). In common with other large retailers, Tesco buys goods from suppliers into regional distribution centres, for preparation and onward delivery to its stores. Logistics management is the part of the supply chain which plans, implements and controls the storage of goods and related information to meet the customers requirements. The logistics function is one of he links between production and consumption. Over the last decade there is a growing opinion that logistics is not merely a strategic activity but is important in strategic terms (Sparks, 1986). It is no exaggeration to say that if there is no logistics, there would be no Tesco. The current logistics of Tesco is different from the origins of the organization. In 1970s, the supply chain required to deliver comparatively simple products to lots of small high-street stores. Now the current supply chain is in the delivery of all kinds of products in a modern Tesco Extra hypermarket, or in the Tesco Express stores located in busy city centre districts, or the warehouse and weekly shopping on Tesco.com. Since Tesco changed its solely down-market image, Tesco has begun to better understand its customers and control its business. The retail transformation made Tesco put sharp focus on the quality and capability of the supply systems and the relationships with its suppliers. In the history of Tesco, there have been several phases in the transformation of the distribution strategy and operations (Fernie, J and Sparks, L, 2004). In the mid-1970s, Tesco operated a direct to store delivery operation. Suppliers and manufactures delivered directly to stores so the store ma nagers could operate their relationships with the suppliers. This kind of distribution was unable to ensure the consistency between product volumes and quality. Then the organization gained the control of the organization. The change happened in 1980 and was implemented to move away direct delivery to stores for the realization of centralization. Tesco selected a centrally controlled and physically centralized distribution service delivering most of the goods to stores, within a lead time of a maximum of 48 hours (Sparks,1986). That involved an extension of the distribution facilities and the building of new distribution centres, which was located more closely with the existent stores and even the future stores. This strategy produced a rationalized network of distribution centres, linked by computer from stores to head office, which reduced the individual operations. Once the basic network was settled, Tesco put attention to build vertical collaboration in the supply chain. Informa tion sharing, electronic trading and collaborative improvements have become essential to Tesco and brought up the success of Tesco. The Logistics and supply chain reformation have received not only public consideration but also available academic analysis. As a leading food and grocery retailer, Tesco is inevitable to face problems in the future. On the contrary, problems can also turn into opportunities as long as Tesco enforce suitable strategies to change problems into opportunities. Competition among the rivals and the co-operation with the suppliers are all the important issues to Tesco, much less the difficult economic times. 3.0 Logistics Change in the next five years It is crucial for leading retailers to play a vital role in the economic recession. Therefore, the retailers must make cost savings, in the meantime, continue to develop products and services which create real value for their customers. Those that do so can only come out of the downturn. Tesco needs to tackle the huge number of issues that it faces as one of the worlds largest retailers. Tesco has developed a world-class logistics approach to expand its success. But to some extent, the success of Tesco is due to the particular circumstance in the UK. As Tesco has become a much more international retailer, Tesco needs to change logistics and supply chain to face the changing nature of the retail operations. 3.1 Change of Strategy Retailers now do not compete only on the basis of their activities alone, also on the basis of the effectiveness and efficiency of their supply chain. Massive progress which made Tesco successful also made its retail and supply face increasing challenges. By 2009, Tesco had successfully established that retail presence in India, the United States, China, Turkey and Japan. Tesco has become the market leader in these international countries, not to mention the number one status in the British grocery retailer. From 2003, the overseas operation has accounted for almost half the Tesco Group retail space and nearly 20 percent of retail sales (Tesco plc Annual Report, 2003). Due to the economic downturn, Tesco should move its strategy from spreading the business widely to cost reduction. If there are issues in production and primary distribution, these will inevitably have a bad effect on the price, quality and service for the consumers. Once the cost of distribution has been reduced, ther e would be business motivation to apply logistics resource to determine opportunities to make improvements in the company. 3.2 Task in the future Tesco has suppliers on both a local and global scale. In the current economic climate, many customers want to buy products which can support their local business and economy. They are also concerned about food miles and the relative environment impact of the produce they chose (Christopher L.  Weber and H. Scott  Matthews, 2008). Therefore, it is necessary for Tesco to switch task on expanding local sourcing. This task can not only reduce the unit cost distribution year on year, but also lower the capital invested in vehicles. Besides, it can also produce positive effects on cutting down carbon footprint. On climate change, vehicles using for distribution to stores generate a major proportion of Tescos indirect carbon footprint. It is a big challenge for Tesco to address how it can respect on environmental limits. As Tesco continues to expand its business, it must reduce its environment impact at the same time. If the company is failing in controlling the emission of pollutants, the growth of brands will be destroyed. Tesco started a home shopping pilot scheme in 1995. This pilot was extended to 10 stores after two years and the store-based picking operation was expanded over UK in 1999. Now, its internet subsidiary Tesco.com is the largest online retailer in the world. Tesco was the very first internet grocer to market in UK, and by adapting quickly to the fast-changing needs of its customers with careful service and inventive offerings, it has succeeded in being in the lead among its competitors. So, Tesco should enlarge its market share and coverage on the internet. 3.3 People Involves in Change Tesco promise its people the opportunity and makes people feel committed by investing in training and development. As changes are continual and inevitable, it is necessary for Tesco to develop the employee skills. More inevitable is that people involved in changes will give different attitudes to the management. But the no matter what attitudes people take, they all need to change with changing business environment from the directors to the deliverymen. The directors should be sensitive to the change issues and more staff will be hired for their professional skills on website establishment or delivery. The delivers are facing huge challenge for the fast development online shopping. That means the service to the customers should efficient and free from error. 4.0 Change Issues and recommendations Changes are so unpredictable that it is unavoidable to face barriers to change. People naturally resist change because people prefer the know to the unknown. If a company wants people to be able to initiate and sustain change in the workplace, it must be aware of the barriers to change (Pike, B, 2004). Most people refuse to be uncomfortable in changes so that they may quit implementing the changes which the company has planned. So Tesco needs to monitor the training on helping people make a smooth transition and be ready for questions and advices from people. So as a director of Tesco, is it critical to give the top-notch people the professional train and coach and take in ideas from people no matter whether they are useful. Having more ideas generally leads to better ideas, so it is necessary for the directors to generate several alternatives when considering what to deal with changes. Another barrier to change is ambiguous to change. Change requires for clarity and attention. When the company faces too many changes at the same time it becomes difficult to pay attention to them all even though people want to make clear of all the changes. Maybe it is advisable to drop some changes and focus on the most unable to wait. Resistance is as inevitable as change. It is a natural response to any major change. Folger and Skarlicki (1999) claim that organizational change can generate skepticism and resistance in employees, making it sometimes difficult or impossible to implement organizational improvements. Most employees dont like change because they dont like being changed. Though the directors decide to move in the direction of unknown on the promise that something will be better for the company and the staff, but no one can proof. No matter how well designed and planned the change program is, not every staff will be singing its praises. People can only take active steps toward the unknown if they believe the new direction will create benefits. If Tesco want to make the case of change, be sure to set out terms why the company believes the changes can produce benefits. Tesco should defuse political power plays amongst managers and other employees by convoking board-based meetings where tasks and strategie s are openly discussed and introduce operations which leave little room for individual determination. Managers, employees always have questioned the value of the role of change agent in their organization. It is because the label change agent is usually related with misunderstanding, cynicism and stereotyping. As organization of all kinds face inevitable changes in their environment, the need for change agents who are capable of turning strategy into reality has created an important role. Dave Ulrich (1996) suggests that founding a renewed organization is the deliverable expected from the change agent role in Human Resources. The change agents enable people to work effectively as they plot and increase peoples ability to manage future change. So Tesco is necessary to hire a change agent to deal with the change and suggest the steps necessary to implement changes, though there are suspicious voices. For a company facing changes, change agents are strategic thinkers with a vision which is shared across the organization (Kaufman, 2005). But the skills of change agents which can lead to success must be grounded in a passion for the final goal and the ability to sustain the pression through the challenges and setbacks inherent in bold visions. Tesco does not need a change agent with high education but a change agent with efficiency and bold vision. Tescos core purpose and values define the way it dose business, how it treat the consumers, the employees and the suppliers. Tescos corporate social responsibility policy objective is to earn the trust of the customers by acting responsibly in the communities it serve. So the task of purchasing local produces is wise for causing favorable impression from the local customers and a commendable active to the social communities. Tesco should plan a mature plan on the integrating the network management in the next two years for the fast booming of online shopping. It is urgent for Tesco to occupy the online market over the world though someone will criticize this task of Tesco is invasive. Therefore, Tesco need to guarantee the welfare and safety of the employees of the suppliers and deliveries for making them extend fair and honest to the customers. The envisaged schedule of cost reduction builds upon that the appropriate resources are assigned. Primary distribution should be keeping on with cost reduction. 5.0 Conclusion The change management carries with many challenges. Challenges involved with the amount of time required to develop, arrange and implement the plan as well as align people around its breakthrough strategies (Silverman, 2000).As the retailers have realized the importance of distribution is underestimated and the consumer needs are changeable, the need of improve the quality accuracy of logistics is paramount. For a growth company like Tesco it is vital that the company meets the challenges produced by the economic downturn. By grasping the right opportunities, protecting itself from unpredictable capital markets and trading in a sustainable way Tesco should confront this recession as an even stronger company. It is impossible to predict the future and to state demonstrably what the Tesco logistics will appear in the following years of course. Certainly, procedures in the area of environment aspects of logistics will continue to place pressure on retails and supplier to reinforce their performance. The electronic grocery shopping with direct home delivery is gradually becoming an option for more consumers. All the changes require the active support of employees and involvement of senior management in order to be successful.